What is Search Engine Optimization?
Search engine optimization is a web-based process and program that searches items from a database. It searches based on the given keyword in the search. That enables users to locate information on the browser.
A search engine is like a web site. It collects and organizes proper actual content from all over the world (database). If someone is willing to get or find some content would enter some words about what likes to get and it provides the result links to content as per the closest words given.
We can call this as a yellow page’s digital formation. It helps to find locally as well global. There are some factors that work for these separate categories. There is an example, let’s see Google search engine searches avg 40000 search queries per second.
How SEO or Search Engine Optimization Works
Search engine optimization brings visitors from search results to the website. This is most important while talking about SEO. The top-rated service providers like Google, Yahoo, Bing have developed a piece of code called spider or bots. Google calls this to google bot. This code crawls on the web. While crawling the spider or bots works on WWW (World Wide Web). Visits all publicly available websites and fetches the data.
This way bot helps the search engine to index and organize. It fetches all data from data centers and it’s a continuous process on the World Wide Web (WWW). The spider or bot keeps crawling on the web to check any content changes on the website. Now the search result shows based on the algorithm wrote by Google, Yahoo or Bing.
Work process of search engine
- Crawling: When spider or bots fetches the pages from the World Wide Web (WWW)
- Indexing: When spider or bots crawls the page of websites, it starts indexing based on the data on the page. Basically, each page has unique data based on the subject. Data means content, heading, metadata, title, heading etc.
- Ranking: Based on the search engine process or algorithm the results display on the page listing based on the user search word.
Spider or bot crawls the pages are stored as text, not as content the images or videos. That’s why optimization is so important to get the proper ranking.