On page SEO is a function or process taken on the optimize the elements like content, title, meta description, etc. Other factors are headings, image alt tags, permalinks, site structure, page speed, mobile-friendliness, etc. This is basically done on the content and code level. So, once the page is optimized, it is easier for the user to reach through search intent. SEO is mainly done to match the user’s search intent instead of the search engine.
There are various techniques for SEO to optimize content. You have complete control of your page to optimize technically. We will see how we can make a better on-page SEO for a website.
On-page SEO checklist
What is Title Tag
Title tags are equal like a newspaper headline. They are what show up inside the content of your browser whilst you open a new web page. When the search keywords and the web page name match, it leads to higher CTR (Click Through Rate). It is an indication of excessive relevance. And relevancy is linked to on-web page SEO. Title tag length should be within 60 – 70 characters.
What is Meta Description
The meta description plays a major role in ranking web pages at the top. When a person is searching for a keyword, your website’s meta description has to suit what the internet person is looking for. This is a summary of a particular page. Meta Description should be within 120 to 140 characters.
It would be better if a similar kind of keyword used for Title Tag and Meta Description. It helps to get higher CTR.
What is Meta Keywords
The meta keyword tag is important for Yahoo, Bing search engines. This is not so important for google search engine. Meta keywords are basically relevant to the page content.
What is SEO Friendly URL
This is called a permalink or web address. Which is visible on the Search Engine Result Page. This is included in the searched keyword. That’s why it is called SEO friendly URL or permalink. So while creating the URL, try to use the same target keyword.
There is another type of URL is called a dynamic URL. It contains some numbers, signs like 1,6,7, %,$, etc. This is not good to have. But there is an option to avoid this dynamic URL. That is called URL masking. If you are a backend developer then you must have knowledge. If not then try to take help from the developer.
What is Breadcrumbs
Breadcrumb is a URL path. This means to say while getting the search result the link URL is visible on the search engine result page. It may be a sub-page of a category or maybe a direct page. This is so important because it displays all the keyword has been used.
How to create the breadcrumbs?
Nowadays all websites are programmed dynamically. On the landing page or home page, it cannot be seen as described before. It can be seen on all the inner pages. If it is not available then have to create through coding.
What is Heading Tag
The most important part of on-page SEO is the heading. The heading has segregation from H1 to H6. This heading is the title of the page. That means what the content is on the page, the heading will give the idea. Remember, H1 can be used only one time. Else the search engine will not get the proper heading. Other headings (h2, h3, h4, h5, h6) can be used multiple times.
How to use the h1 tag
This is most important that focused keywords should be used in the H1 tag. Focused keywords have been used in meta tags, page title tags, breadcrumbs, etc.
What is Image Alt Tag
All the search engines cannot read the images. The search engine can read the content as a text format. So this is so important while using any image on the website needs to add an alt description. This way search engines understand that the content.
The alt tag should be similar to the page title, page heading, etc. So alt tag represents the alternate text of an image. On the other hand, alt text loads faster than images. This means if somehow the image is not loaded then the alt tag will display the text.
Along with this, there is another tag that has been used is called the title tag. Title tag displays on mouseover as a tooltip. Alt tag and Title tag both used to improve the accessibility of the webpage.
How to write SEO friendly content
Content is the king of a website or blog. Before writing any content needs to do research on this from various website. Make a note of keywords. Try to research for long-tail keywords. There are different types of keywords available, will discuss more on this.
Content means not only the text. It considers test, heading, images, videos, etc. While adding content that must have some internal links. Internal links will be redirected to the related page. Some external links also required to be there. External links help to create backlinks.
Writing content is an art. Readers never go through every line. So, needs to engage people to use catchy images, a different type of fonts, attractive headings. Content should have neat and clean structured. The background and the content color should maintain contrast. It helps to read content to the poor visions.
When talking about content, try to write more than 300 words. When the search engine crawls pages, reads the content and if the content is more then search engines rank better.